Sweden's first Esportshall located in Uddevalla. The hall is the first of its kind and is the start of a new physical infrastructure connected to a digital sport. Four out of five Swedes play computer games and as interest has increased and esports has gone from subculture to mainstream, Swedish municipalities are struggling to engage and activate our young people.

Following a pilot project in 2019, a new form of training facility is now being inaugurated, similar to how football has football pitches and hockey has ice rinks, esports will have its own facility. Together with Uddevalla municipality, Lenovo, Intel, the Västra Götaland region and the Swedish Motorsport Association and others. Esportshall will manage the added value that esports generates and lower the threshold for participation regardless of conditions.

I designed the visual identity.

Case will be updated with more shortly.