SCANIA WATCH 2 & SCANIA 140 BRACELET
For the launch of Scania’s own smartwatch – a partnership with Apple to help truck drivers with their health and recovery. I designed the UI of the app, and I was also a part of the team that developed a unique wristband made out of an old Scania V8 engine.
The realization that the basis for the bracelet is based on Scania has an almost regular cult fan base among its drivers – and their biggest idol is Scania 140 V8 . When the engine was introduced in 1969 as it was Europe’s by far the most powerful truck engine, with almost twice as much horsepower as our competitors. The engine power set a clear direction on Scania’s journey towards becoming a world leading truck manufacturer.
Role – Art direction & Designer
Client – Scania
Type – iOS & Concept
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